Can You Get Clients from LinkedIn Posts Organically?

I am sharing 3 things with you today:

1: Can you get clients from posts organically?

2: Does being funny get you clients?

3: Thought leadership job hunting

Let’s get into it.

Can You Get Clients From Posts Organically?

The short answer is no. Ideally, it doesn’t happen that way. If it happens for you, it is not the norm. That is an anomaly. Let me explain.

Throughout last week, I focused on making conversion posts. And the kind of conversion posts that directly target clients. Two things happened…

My reach was terrible. And there was no conversion. I knew this was going to be the most likely result. But I had to test.

I tested a course that is just a direct buy. I tested an offer. I tested the “DM me” CTA. None worked. However, there was something interesting…

People noticed. And it showed in some other interactions I had later.

This is why I try to manage the expectation of clients. Having viral posts is not going to get you clients. It may get you some, but that is not the norm. It is the exception, not the rule.

This is why I cringe when I see these LinkedIn influencers tell you that you can just make a post and get a 6-figure client DM you from nowhere. It happens, but it is an anomaly.

If you build a strategy on that, you have just created a source of pain and heartache for yourself. So, the question is – how do you get clients?

From everything I have tried thus far, you get them via DMs. Make an offer in the DMs. If you do, there are 3 things that could happen…

First, you could be ignored. Which is the most popular. Happens all the time even to people who are famous and have a lot of credibility.

Second, you could get a “No, I’m not interested” answer. Which is also very common. And this is good. In fact, it is better than being ignored. A response is always better than no response.

Third, you could get a “tell me more” answer. This could be in form of a question to further understand the offer. These are the people who are more likely to say yes. From their questions, you can lead them to a call. And then close them on the offer on the call.

This is how clients usually come from LinkedIn. However, your posts often lay the foundation. Most people will not respond to a DM out of the blue. They will only respond to people they have engaged with on comments or posts.

If you want to be very tactical about this, interact with your target client on the LinkedIn feed before you slide into the DMs. You engage and comment on their posts. But more importantly, if they start commenting on your post, that is a really great sign.

Ideally, if you write a comment to respond to them and they comment back, that is a good sign that they will reply your DMs. You are less likely to be ignored.

In other words, clients don’t come from posts. That is not the norm. Clients come from DMs. And DMs begin from comments, posts, and activities on the LinkedIn feed.

Does Being Funny Get You Clients?

I haven’t tried this one, but I think I have an answer.

In some niches, being funny gets you a lot of reach. For example, in my niche of content and marketing, funny content trends a lot.

But this is what I have noticed…

Those kinds of content attract peers more than anything. And while they can lead to a professional relationship and collaboration, they ideally don’t get you clients.

It does make you memorable though, if you are consistent. And this is the key.

If you are not going to be consistent, humor can be tricky. If you are consistent, it can lead to multiple viral posts and open doors of opportunities.

I discovered someone who makes very uncomfortable jokes about corporate (and professional) life get a huge speaking engagement this past week. So, yes, it works for collaboration.

But it doesn’t work (by design) for getting clients. If you want clients, share your expertise and DM your ICP.

Thought Leadership Job Hunting

I learned about this from a post by someone I am connected to. She talks about a new way to job hunt.

Make a list of a few companies you are interested in, that aligns with your expertise. Connect with them on LinkedIn and follow their pages. Then, write thoughtful comments and engage with them.

She is a career coach and she said one of her clients got a job using this method even though the company was not “hiring”. The company reached out and said they wanted to get to know her (i.e. the client) better.

This sounds very plausible. I have been granted an interview also (because of my content) without applying. So, I believe the story.

I am going to try this method on LinkedIn next. I have been targeting a few companies on LinkedIn. But I always send the DM first. So, maybe that’s the mistake there.

I heard a quote a few years ago that says, “It’s not about the one you want, instead it is about the one that wants you”. So, perhaps maybe that is the strategy. Look out to see who wants you.

If you notice, the tide around job search is quietly shifting. The power is slowly flowing back to employees. Employers are in a better financial place to hire people and job openings are gradually becoming more abundant again.

It won’t be long before employers start struggling to find talent. I am predicting over the next 12 months. So, if you are job hunting right now (or you know someone who is job hunting), tell them to adopt thought leadership job hunting to add to their strategy.

Make a list of the companies you want. Connect or follow active people in those companies on LinkedIn. Then engage on their posts and write thoughtful comments. You never know who is paying attention.

I rest my case.

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