I Launched a LinkedIn Newsletter. What Could Go Wrong?

Today, I want to share some new LinkedIn discoveries with you:

1: Is a LinkedIn newsletter worth it?

2: Documenting your career achievement

3: A demonstration of “count to 10”

Let’s get into it.

Is a LinkedIn Newsletter Worth It?

If your goal is to get more people to be hooked and engaged with your content and brand, then the answer is YES.

If your goal is to use it as a kind of lead gen channel, then the answer is NO.

I currently have about 4.7k followers on LinkedIn (which also include my connections). About 3 days after launching my LinkedIn newsletter, I have just over 400 people subscribe to it.

However, just about 13 people have read it.

The name of the newsletter is – How to go viral. And I made it to focus on sharing insights specifically about YouTube, in the same way this newsletter (that you are reading right now) is focused on LinkedIn.

Of course, not everyone following me or connected with me would be interested in YouTube. And that is on purpose. My goal is NOT to build a business or leads from the newsletter.

Instead, my goal is to establish myself as an expert in content strategy.

My motivation for this was every time I checked my LinkedIn weekly analytics, I see my old newsletter stat there too. Whenever I go viral, I would see that some people checked my old newsletter.

That old newsletter was about money and finance. And I no longer focus on that for my personal brand. So, I deleted that newsletter from LinkedIn. However, I didn’t want to waste the brand “real estate” space, so I decided to create a new newsletter.

To avoid any kind of pressure, I made it a monthly newsletter.

The purpose of the newsletter is that whenever I go viral on LinkedIn, and someone decides they want to go deep to learn about my expertise, they can always see the newsletter as a way to grasp my level of expertise in content marketing.

From my previous experience, (from my old newsletter) I know that LinkedIn newsletters do not serve any reasonable business function. You cannot rely on them for lead gen. It is only for positioning content.

If you want to see results in stat and metrics, LinkedIn newsletters are the wrong for you.

Documenting Your Career Achievement

This part is particularly for people building careers and not necessarily selling on LinkedIn.

There are recruiters and there are head hunters. Recruiters are those who go through your CV and all of that stuff when you apply for jobs.

Head hunters, on the other hand, are people paid by companies to go look for amazing talent that are not necessarily looking for a job and try to lure them with an offer. This is mostly for senior level positions.

There are two things that gets the attention of head hunters. The first is your experience section. They want to see that you have worked with big names or notable companies in their industry with significant responsibilities.

The second is your content. They want to be sure they are talking who knows how to do the job they are offering.

One big mistake I see a lot of people do is that they don’t document their career achievements. And I am not talking about announcing promotions or things like that.

I am talking about laying out;

• where you worked,

• what you did,

• the process it entailed,

• the challenges you faced and how you overcame them,

• the tools you worked with,

• the people you collaborated with,

• and the results that was produced

You need to make a post like this at least once per week. I am guilty of not doing this too. But I am now committed into doing it.

Do it on the major things you have worked on in your career.

Even as an entrepreneur, you can do it for your business. Start with a strong hook and then write the post with all of these things.

I am currently open to take on 3 clients to help with their professional brand, especially along these lines. Ideally, someone in a senior level position.

If you are interested, send me a DM on LinkedIn.

A Demonstration of “Count to 10”

I explained the concept of counting to 10 last week. But as I read the live post, I figured I should have just demonstrated it.

So, that is what I’m doing today. Let us optimize this headline for a LinkedIn hook:

How to win friends and influence people

1. How you make friends in your 30s and 40s are very different from your 20s

2. I made 10 new friends in the last 1 week. That’s 5X how much I made in the previous 6 months

3. Networking events are the worst ways to make genuine friends

4. I hated my boss for 2 years. But in the last 1 month, we’ve become besties

5. I am 54 and I really hate making new friends, until I met her

6. Your work colleagues are not your friends. I learned this the hard way

7. Workplace situationships are real. Here is a true story of a nasty one

8. What is the worst thing you can say to a new friend you just made at the office? I’ll go first

9. Does your head go blank when you have to introduce yourself to someone new? If yes, you are not alone

10. You don’t have to be an extrovert to make new friends. In fact, it is easier as an introvert

I hope that helps you in grasping the point better.

Cheers!

If you learned something from this, help us reach more people by sharing with a friend or colleague. Thanks!