Monetizing Your LinkedIn Account

I have 3 important things to share with you here:

1: Latest tips of what’s working on LinkedIn

2: The results from a content experiment I made last week

3: How to monetize LinkedIn

Make yourself comfortable, prepare to take notes, this would be an in-depth read

But First, LinkedIn Latest Tips…

1: Putting links inside posts has a weird twist to it

A few weeks back, I saw some posts with links that did well. And I assumed that the algorithm no longer frowns on that. But I had to confirm.

I made my own post (with a link in it) and it flopped. Not just that though.

The “control” post I made for it also flopped. With or without the link, the post flopped. I tried to revive the post with the link with a repost, but it barely made any difference.

Initially, I just settled on the fact that LinkedIn doesn’t want people to leave the platform. But then I noticed something…

All the posts with links inside it that performed well are very long posts.

If you are going to put a link on your post, let it be a very long post. Something that almost exceeds the character limit. I think that is when the post performs well

2: Continue your post in the comment section

People say the first 1 hour of your post is important. I disagree. I have had at least 2 posts in 2025 that have gone viral that seemingly under-performed in their first hour.

One of my most successful posts started trending the week after I posted it.

However, early momentum can work in your favor. The big creators I have seen nowadays continue their posts in the comment section. And those posts are significantly more successful than others.

I have seen people post as much as 4 comments on their post after it was published. Even more interesting is the new trend of posting casual pictures in the comment thread.

Those pictures drive reactions and engagement and even propel the original post further in reach. This is working.

I will encourage you to post 2 or more comments on your post within the first hour. And let them be connected contextually with the post. Don’t make more than 4 comments like this.

However, when someone comments on your post, write a comment back at them. Always write a comment back. Even if it is just to say “thank you” or “I agree”.

3: Last impression factor

I don’t have a logical reasoning behind this but when you are about to leave LinkedIn, let your post be the last thing you engage on.

The way I use LinkedIn is that I have time blocked for it. Every day I have a portion of my time to dedicated to LinkedIn. And I noticed this weird thing…

Before leaving the platform, after my sessions, if my post was the last thing I engaged on, I come back to meet more impressions and engagement on that post.

This is not a significant mover but it is something worth noting. Go engage on your post (in some way) before you close the app or log out or close the browser tab. I think there is something there.

4: Micro-communities

Become engaged in a community brawl. If you are early to a verbal debate, join in. Don’t be afraid to be wrong publicly.

Micro-communities are driving a lot of discussions right now on LinkedIn. And you are better off making a notable contribution into that micro-community than just speaking into the void.

Results From a Content Experiment

I went wayyyyy out of my comfort zone to share something that people rarely share on LinkedIn. I shared a LinkedIn DM gone wrong that was actually my fault.

I knew what had the potential of happening when I posted it. People don’t make this type of post on LinkedIn.

Most people make the “I am doing the most amazing thing ever” kind of posts. Even when people post their failures, they compartmentalize it. But I wanted to know what happens if you flip the script.

Reveal yourself as a villain. Let it be very real and believable. Put people in the position to judge you. What would happen?

Now, the thing is – EVERYBODY has these “mess up” moments. Most people would be ashamed and hide such. I had no intention of sharing mine when I took the screenshot. But then, I decided to share and see what will happen.

If you are in a paid subscription, and you read the article last week, you know what I am trying to test lol.

Here is the post:

Look at those impression numbers. AND look at the reaction numbers lol.

I won’t share the comments on the posts though but they reveal a lot. Some of them were hard-hitting. And yes, they bothered me for a bit. But I know what I was signing up to.

There is a fun twist to this that is still developing lol. I’ll share the full breakdown when the dust finally settles.

My conclusion to sharing vulnerabilities like these is to never do it unless you are willing to take the heat from it. Even the nicest feedback can hit hard and ruin your day or week.

However, it showed me that emotional storytelling is the magic sauce on LinkedIn. Always remember that your goal is REACH. Not follower count, not lots of reactions. Lots of reactions doesn’t always correlate to reach.

When you have reach or impressions, you have eyeballs on you. You have won the first game. Now, on to the second game.

Monetizing Your LinkedIn

There are 2 kinds of problems on LinkedIn:

1. Content problem

2. Conversion problem

When you don’t have reach, you have a content problem. After you get reach, you realize that people are not doing what you want them to do. They are not becoming leads. That is the second problem - conversion.

Have you heard people who say, “I went viral but got no leads” 

Or “I went viral but I got no business from it” 

I have heard and seen this on many occasions.

Let’s talk about how to tackle this second problem…

The reason you hear people say they went viral and got no leads is that they have no conversion infrastructure.

They stumbled on something that works for content but they haven’t fixed their pipeline or conversion.

They think the two problems are the same thing and often blame the person who helps them to solve the first problem. This is one of the reasons I am skeptical to take on coaching clients for LinkedIn – the conversion problem is much harder to solve.

But the mistake I see with many is that they think something is wrong with their content. If your content is doing well and you are not converting, it is not the content that needs to change.

There are 3 sections of conversion that you really need to pay attention to:

Section A: Your offer

Section B: Your pipeline

Section C: Your delivery mechanism

Offer Problems

The most common problem here is offer. Most people don’t have an offer. They think they do. But they really don’t.

“Book a call with me” is NOT an offer

“Grab a 1:1 coaching spot” is NOT an offer

“Subscribe to my email list” is NOT an offer

All those are CTAs, not offers.

An offer is in this format – “Get X, eliminate Y”

What are they getting? NOT what are you giving. It is never about what you are giving. It is all about what they are getting.

For example, my offer for this newsletter is – get good at content creation.

Your offer is not a CTA. If you don’t have an offer, you won’t get conversions.

Pipeline Problems

The truth about making money online is that the real cash is in the follow-up. Very rarely would you find people who find you the first time and make a decision to buy from you instantly.

No matter how good your pitch is, life doesn’t work like that for most people.

So, what is your follow-up process like?

I know you see LinkedIn posts that say something like – 1 post got me a $10k client

But that is not always the whole truth.

You can run your pipeline systems on LinkedIn with Sales Navigator and DMs. You could also have a proper CRM structure (such as HubSpot, Salesforce, etc.) for it. You need to have a neat system around that to make bank. That is pipeline.

If you don’t have a pipeline, don’t be surprised that your conversion is broken.

Delivery Problems

Can you deliver on your offer?

People are comfortable using CTAs because there is no commitment. But that is also the reason there is little or zero conversion.

CTA is what you want them to do. An offer is what makes them do it. And an offer is often a big promise. What is the big promise you are making?

And, can you deliver on the big promise?

If you don’t, word spreads quickly. And even you will be psychologically discouraged to put in the effort it takes.

Monetization Summary

What is the big promise you can deliver on exceptionally?

I believe I can make anyone a better content creator on LinkedIn. That is why I created this newsletter. What about you?

If you want to make money on LinkedIn, you have to have a firm answer to these 3 questions:

1. What’s your big promise (or offer)?

2. Do you have a long and consistent pipeline?

3. Is your delivery splendid enough for people to refer your services?

Get a strong answer to those 3 questions and you will make a ton of money from LinkedIn.

Before You Go…

Here is a very hot tip I discovered last week – emotional real experience that people can relate to.

This is your secret to viral content. Emotional trigger is the magic.

The more emotional, the better the performance. I wish this were not true, but it is. I will experiment further on this.

You have to go deep down into an emotional and feeling place to produce outstanding content. This is way harder than it looks. More about it in subsequent weeks.

If this has been helpful or you have a question, do drop a comment