The Viral Content Formula

I have 2 important things to share with you here:

1. Explain the usefulness and non-usefulness of follower counts

2. Give you the viral content formula

I’ll try to make this as short as possible without skipping any important information. Let’s get into it.

The Futility of Follower Counts

I am not teaching you how to do LinkedIn content so you can have a huge number of followers. Don’t make that wrong assumption.

I have already learned this bitter lesson by experience on another platform. I built a 6-figure audience and my reach is down there to almost zero. Your followers are never yours. They belong to the social media platform.

Just because you have 100k followers doesn’t mean your posts will reach 100k people or even 10k people. Or even 100 people.

Follower count is just proof that people resonated with your past content. It also means that people want to network with you. It has little or nothing to determine the future reach of your posts.

The new reach of your posts is based on the merits of that post.

I have had LinkedIn posts gain 200k impressions and my LinkedIn follower count is still below 5,000. In fact, my very first 200k impressions post was when my follower count was around 1,500.

What matters is your content, not your followers. Hence, I am teaching you how to get good at content. The era of follower count is gone. And this is not just a LinkedIn thing. All social media platforms have become interest-media.

The rise of TikTok gave them a run for their money. And unfortunately, they all blindly copied the TikTok. (And for most of them, it was suicide in the long run though). Gary Vee says he won’t be surprised if platforms gradually start removing the follower count from people’s profiles.

Just like the hashtags, the follower traction is dead.

Think of follower count as social proof. That is proof that your insight has helped someone. Or someone resonates with your message.

Therefore, in this newsletter, I am NOT teaching you how to grow your followers on LinkedIn. Instead, I am teaching you how your content can reach thousands and millions of people.

If you get lots of eyeballs, you will get opportunity. Every time I have gone viral on LinkedIn, I have always gotten an opportunity of some kind in the DMs. Of course, I pass on most of them but it is a good sign when such things keep coming.

So, our goal is REACH, NETWORK, and SALES OPPORTUNITIES

Let this be very clear to you. Don’t be caught chasing vanity metrics. Reach improves your network and brings you new opportunities.

Never ever forget this.

The 4 Horsemen of Viral Content

There are 4 elements that (almost) guarantees the virality of a piece of content. Every time my content has had these 4 things in a high measure, the piece of content has always gone viral.

So, what are they?

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