Use This Simple LinkedIn Headline Trick to Bait Clients

I am sharing 3 things with you today:

1: The headline trick to bait clients

2: Tagging people

3: Niche switch  

Let’s get into it.

The Headline Trick to Bait Clients

I have experimented a lot on LinkedIn over the last couple of months and a lot of things I didn’t expect often reveal themselves to me. In this case, the LinkedIn headline.

As you might have noticed, I have changed mine a lot. Mainly because I wanted to see if there is a correlation between the LinkedIn headline and content distribution.

As it turns out, there is a correlation between your headline and your content distribution.

First, when you make significant changes in your headline, over the next 24-48 hours, you will notice a change in your TL.

People with the same or similar headlines to yours will start appearing more on your TL. And what the algorithm wants is for you to interact with them. If you comment on their posts and they comment back on your comment, that is a good sign.

LinkedIn also uses your headline to suggest your profile to people on LinkedIn who are like you. People who have similar headlines like you. Also, people who have similar positions (in companies) like yours.

LinkedIn is all about mapping out peers together. LinkedIn doesn’t want to connect you with a client (without paying). LinkedIn wants to connect you with a peer.

Therefore, if you want to connect easily with clients, you must assume the position that your clients have. If you are a founder, it will be easy for you to connect with founders.

If you are an SDR, it will be easy for you to connect with SDRs. If you are in marketing (like me), it will be easy for you to connect with marketing people.

This also means that if you are a coach, it will be easy for you to connect with other coaches. Instead of clients, you will be connecting with colleagues.

This is why I started advising my clients to use an headline that puts them on a common ground with their ideal client (or the people they want to connect with).

If you are a coach, but you want to connect with founders, you should put “founder” in your headline, not “coach”.

Use your LinkedIn headline to put yourself into the same shoe as the people you want to connect with. Don’t use it to feed your ego.

Tagging People

I am venturing out of my remote work niche and as a result, my impressions have been horrible recently.

However, I made a post about content that performed relatively well and stood out. I expected it to flop like every of my other post on content. But while it gained a small number of likes, it generated about 1,000 impressions. This is rare.

When I investigated the piece of content, I realized what happened. I tagged a company somewhere in the post. And that company (with around 100k followers) liked the post.

That gave me the idea for a new strategy – tagging people and companies.

If you tag correctly, the people you tagged will react with your post and that will make the post spread to other people.

There are ways to do this wrong too. I learned this the hard way. I made a post and tagged 3 people I do not know personally but that I enjoy their content.

That post got less than 100 impressions after 24 hours. Brutal. I wasn’t sure what I did wrong, so I deleted the post. And yes, none of the people I tagged engaged with the post. They are all big accounts that I haven’t had much interactions with.

But tagging people can be such a huge hack if you have interacted extensively with who you are tagging and you say nice things about them. Make sure the content is relevant to the tag. And also, don’t overdo it.

Companies can be easier in this context. Most companies will be happy to see strangers say nice things about them. They would want to share with their followers. That can be a boost.

So, if a company (that you like) does something nice in your niche, it might be a good idea to shout them out.

Niche Switch

I’m in the process of switching my niche from remote work to content creation. And this time, I will not back out.

One core reason here is that, I now have a business interest attached. I am building a content creation course (which you should totally jump on when it gets released). It is the most insightful breakdown of content creation ever.

I have seen a lot of teachings and courses on content creation in my 7+ years in this space. I wouldn’t be working on this if it isn’t going to be significantly better than everything I have seen thus far. And yes, it is not limited to LinkedIn.

Now that I have a business incentive, I have to switch to a content niche and make it work.

For now, I am trying a kind of bridge idea. I am making posts that have “content” and “remote work” in it. Hopefully, that builds up my credibility for content creation, with my already established credibility in remote work.

Is it working? Well, it is still too early to tell.

And my goal is not to sell or pitch the course on organic LinkedIn. I plan to pitch something else that is far more interesting. You’ll hear about it when the time comes.

But for now, fingers crossed.

That’s all for today. Share this with a friend or colleague.