What Happened to LinkedIn Organic Reach and Why Your Posts are Flopping

I am sharing 3 things with you today:

1: Why every LinkedIn content is flopping

2: The one thing that is working

3: The special offer

Let’s get into it.

Why Every LinkedIn Content is Flopping

Right now, organic reach on LinkedIn is brutal. It is very low. And while I think it is because of me changing my niche (for my own account), I have noticed other big accounts struggling too.

After 5 hours, impression count is still in the double digits. I have had a post with 34 impressions after 5 hours. I had to delete that post because I thought I did something wrong (and the post was shadowbanned).

It turns out it wasn’t. The timing was just a bit off. I would highly encourage you to post within the same 4-hour window every day. Don’t post earlier, and don’t post later. I have experimented on this and it is quite conclusive.

The main explanation behind LinkedIn’s brutal organic reach is that LinkedIn is trying to lure people to promote their thought leadership posts. This means they want people to pay money to get more impressions.

And I am starting to see more posts like that on my feed. You would notice them as “promoted posts”. LinkedIn seems to be pushing this move vigorously. And hence, the rumor is that they are actually making organic reach worse, so that people will pay to promote their posts.

In my opinion, I don’t think that is sustainable. But I have no say in that. It is what it is.

Another factor contributing to the low organic reach is that less people are active on LinkedIn. For some reason, more people are inactive. Many took a break in the summer, and never came back.

Some were on LinkedIn primarily to look for jobs. And then, they got the job and are now busy. In any case, I suspect that more people are inactive and even people who are active are spending less time on the platform.

Of course, you can’t blame people for that.

So, your posts now reach a lot less people based on all these reasons. And these are reasons beyond your control. While there is nothing you can do about them, there is something you can still do about your content.

The One Thing That is Still Working

The one thing that I still find to be working in organic LinkedIn is roundtable posts. And this means, posts that include or involve more than one person.

Now, there is an art to this and if you are not careful you can do it wrong. I have done it wrong.

Roundtable posts are posts where you add or tag someone (or a group of people) in your post. And the goal is to achieve that “roundtable discussion” effect.

The caveat here is that you MUST know the people you are tagging. They must be people who would engage on your post. Preferably, they are 1^st degree connections that you have had interactions with. They could also be companies.

The first time I did this intentionally, my impression count was impressive. I mentioned a company, and the official company account liked that post.

So, I thought I should throttle down on the strategy. But the next two posts I made with the same ideology were massive flops. I tagged people I was not connected with and have had no interactions with. It flopped big.

Next, I tagged someone who is a public figure. I was quoting the person so I thought it was respectable to just tag the person who made the quote. Turns out to be a massive no-no.

So, if the person doesn’t know you (and wouldn’t engage with that post), the LinkedIn algorithm is just going to think you are spam-tagging. And the post will be treated poorly, regardless of how good the message is.

Do roundtable posts. Tag people you know would engage on the post when they see it. That kind of post is currently performing very well on LinkedIn.

The Special Offer

I launched my content creation course on Wednesday, October 22 and I have had great reception thus far. I am super happy that I made the course available.

I am doing a 10-day launch and inviting you to be a part of it, especially if you have enjoyed what I have been sharing on this newsletter.

The course is called 100K Views

The goal is to get you to make the kind of content that gets 100K views. And I went into a lot of details about niche, hooks, angles, foreshadowing, scripting, retention, CTAs, and more.

The course is priced at 159 usd. But right now, you can get it for 50% off

This discount offer will close on October 31, so I highly encourage you to take advantage of it.

Get 100K Views for 50% off

Thank me later.

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